BS+A was approached by New York based SLC, seeking a comprehensive overhaul of their brand and web design. Positioned on the cusp of transitioning into a public-facing entity and attracting investment, SLC required a polished brand identity to bolster credibility and secure funding. Collaborating closely, we crafted a comprehensive brand that encompassed revamped business plans, a fresh pitch deck, and a redesigned website, along with accompanying marketing collateral.

Core Services
01 -
UI Design
By studying competitors in the high-end summer academy and camp sector, we crafted a distinctive brand image for Lovell Camps that not only distinguished them from competitors but also ensured recognition and resonance with their target audience.
02 -
Website Strategy
We revamped Lovell Camps' cluttered website, transforming it from an overloaded file cabinet into a streamlined and intuitive platform that presents essential information with clarity.
03 -
UX Design and Dev
Given the extensive information, robust UX design was essential to facilitate smooth user experience and navigation. Our expert development team made this possible, ensuring seamless functionality throughout.
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01
A Brand and Digital Identity
  • Refinement of business activation strategy
  • Overall content strategy
  • Business plan re-design
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02
Branding
  • Logos
  • Typography and color palette
  • Visual Assets
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03
UX/UI Design
  • Mobile and desktop site
  • Initial marketing site
  • Website and content strategy
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04
UX/UI Design
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