Pure Balance, a local wellness studio, engaged BS+A for a comprehensive brand redesign in preparation for expanding into diverse wellness categories, aiming to become a central hub for the community. Through collaboration, BS+A delivered a complete overhaul of the brand, including design, signage, and a revamped website.

Core Services
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UX/UI Design
Strategically crafted the website's design to to resonate deeply within the wellness industry, , ensuring a seamless interface that balanced sophistication and functionality. Ultimately creating a site that well out performed its local competitors.
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Re-Branding
A comprehensive rebrand involved a visual overhaul, introducing new logos, refining the brand book, and creating impactful signage. This refreshed identity appealed to an upscale audience while also attracting a younger demographic.
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Web Development
Developed a new website entirely, integrating advanced features to showcase diverse services and optimize the booking system. This comprehensive overhaul streamlined client interactions and effectively communicated the studio's offerings.
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A Brand and Digital Identity

- Infusing modern aesthetics while retaining brand identity.

- Revamped brand book with updated guidelines

- New premium logos, signage and posters

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UX/UI Design

- Implemented a soothing color palette and intuitive layout tailored to wellness themes.

- Incorporated user-focused design elements, ensuring easy access to vital information.

- Integrated wellness-focused imagery and typography for industry relevance.

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