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Inclusive Sportswear
Tess Howard, Founder of Inclusive Sportswear and 2024 Olympian, approached BS+A to lead a comprehensive rebranding of her non-profit. Focused on making sports clothing more inclusive for diverse groups, Inclusive Sportswear needed a brand that reflected their mission, along with a sophisticated, fully developed website and following with and custom online educational platform.
Core Services
01 -
UI Design
BS+A delivered a unique UI design and seamless user experience, ensuring the site met the expectations of educators, advocacy groups, and top-tier brands. The intuitive function and layout were designed with both accessibility and professionalism.
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Brandiing
We reimagined Inclusive Sportswear’s identity with a bold, inclusive brand that resonates with diverse audiences. By developing a new color palette, typography, and unique direction, we ensured every element reflected their mission of inclusivity and choice.
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Website and Web App Development
Our team built a custom website from the ground up, focusing on advanced functionality and responsiveness. We ensured a flawless experience across devices, effectively engaging their audience and promoting their cause on a robust digital platform.
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01
A Brand and Digital Identity
- Created a bold inclusive identity
- Designed a unique color palette, typography and branding elements
- Developed a unique brand direction aligned with their mission.
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02
UX/UI Design
- Designed a visually differentiating, intuitive interface
- Prioritized accessibility and professionalism
- Crafted custom wireframes for optimized functionality.
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03
Development
- Built a fully custom, responsive website with advanced function
- Ensured flawless performance across all devices
- Integrated tools to enhance audience engagement and growth
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Development
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