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Embrasure
BS+A partnered with Embrasure, a cybersecurity startup that came to us with no existing branding or digital assets. Through industry research, we defined their niche and offerings.
We provided strategic planning, full branding, copywriting, and website design/development, creating a high-contrast, dark-mode website with custom features that effectively positioned Embrasure in the competitive cybersecurity landscape.
Core Services
01 -
Branding & Identity
We established a complete visual identity from scratch, designing logos, color palettes, typography, and aesthetic guidelines for consistent branding. Additionally, we created marketing collateral to reinforce their brand presence across all platforms.
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Strategy & Positioning
We helped define its market niche and services through thorough industry research. By analyzing competitors and identifying market gaps, we crafted a strategic plan articulating their unique value proposition and positioning them effectively in the cybersecurity sector.
03 -
UX/UI Design & Dev
We built a high-contrast, dark-mode website featuring custom iconography, interactive animations, and a seamless user experience. By designing custom wireframes, we effectively showcased their services and ensured responsive performance across all devices.
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01
A Brand and Digital Identity
- Conducted in-depth competitor analysis
- Collaborated to articulate their unique value proposition
- Developed a strategic plan outlining their services /positioning
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02
Branding
- Logos, color palettes, typography, and aesthetic guidelines
- Brand guidelines for consistent branding across all materials
- Marketing collateral, letterheads, business cards, and infographics
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03
UX/UI Design & Dev
- Fully custom wireframes to effectively present their services
- Content creation for clear and engaging website content
- Iconography and interactive animations
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04
UX/UI Design & Dev
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