E. H. Shepard

https://www.ehshepard.com/

2023

BS+A was commissioned by The Shepard Trust to develop a new brand and digital presence that honors and elevates the legacy of E. H. Shepard—renowned illustrator of Winnie-the-Pooh and The Wind in the Willows. This ongoing project supports the Trust’s mission to protect, promote, and preserve Shepard’s literary and artistic estate.

From deep research to refined brand strategy, BS+A crafted a distinct visual identity, messaging framework, and strict brand guidelines. We designed a robust online platform and are launching global-facing content and social media assets to engage a growing community. Collaboration with key international stakeholders ensured Shepard’s legacy is communicated with integrity and impact.

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Core Services

01 -

UX/UI Design

Paying homage to Shepard's aesthetic and historical significance, the design translated his artistic world into interactive experiences. Thoughtfully curated elements mirroring techniques and honoring craftsmanship, fostering genuine user immersion.

02 -

Brand Strategy

Through in-depth research, we distilled E. H. Shepard's artistic essence into a unique brand identity, complemented by a cohesive visual language that resonates with his global significance.

03 -

Brand Activation

Targeting art enthusiasts, literary lovers, and children's literature fans, personalized outreach and engaging content fostered a passionate global community championing Shepard's enduring artistic contributions.