Aligner Intelligence

https://www.alignerintelligence.com/

2023

BS+A partnered with the UK’s top orthodontic consultants to transform a complex and outdated consulting process into a streamlined digital platform. From the early stages of concept development and business modeling, we led the effort to turn an ambitious idea into a market-ready solution.

We established the brand from the ground up—naming, identity, and a robust technology platform—then broke down the traditional model to design a user-focused MVP that validated real industry demand. Now in the final build and go-to-market phase, Aligner Intelligence stands as a powerful new tool in specialist orthodontics.

The Alligner Inteligence platform is now being widely used by Dentists across the UK!

Core Services

01 -

Web App Design

Through deep research, we created a versatile design that encompasses a modern look and feel. Given the industry, safety is paramount to the service so a clear and concise user experience was essential to ensure the easiest usability for clinicians.

02 -

Brand Creation

We carried out in-depth industry research before developing a contemporary and scalable brand, one that could grow with versatility, appealing to both B2B and B2C markets when required.

03 -

Web App Development

We initially developed a rapid prototype to help bring the team’s ideas to life in a timely and cost effective manner. Following validation, we then built a fully functioning web-app platform.

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A Brand and Digital Identity

- Extensive Industry Research: Conducted comprehensive market analysis, identifying gaps and opportunities to position the brand uniquely.

- Scalable Identity: Developed a brand strategy with adaptability, ensuring seamless expansion from B2B to B2C markets.

- Cohesive Branding: Ensured consistent branding across all touchpoints, aligning visual elements with core values.

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Web App Design

- User-Centered Design: Prioritised user needs through research, interviews, and personas to inform the app's structure.

- Intuitive Navigation: Designed a user-friendly interface with logical flow, simplifying user journeys for orthodontists and clinicians.

- Aesthetics and Branding: Infused the app with the brand's visual identity, combining aesthetics with usability.

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Web App Development

- Front-End and Back-End Integration: Seamlessly integrated user interface designs with robust back-end functionality.

- User Testing: Conducted rigorous testing with real users, addressing usability issues and enhancing user satisfaction.

- Continuous Improvement: Monitored user feedback post-launch, iterating on features and enhancements to meet evolving needs.

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Web App Development

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