Embrasure

Building a comprehensive brand and digital presence from the ground up for a cybersecurity startup.

Project Overview

BS+A partnered with Embrasure, a cybersecurity startup that came to us with no existing branding or digital assets. Through industry research, we defined their niche and offerings. We provided strategic planning, full branding, copywriting, and website design/development, creating a high-contrast, dark-mode website with custom features that effectively positioned Embrasure in the competitive cybersecurity landscape.

Project

Full Brand Design

Live Domain

Design Only

Services

Brand Identity & Guidelines

UI/UX Design

Development

Project Brief

Embrasure approached BS+A needing to establish their entire brand identity and online presence. With no logos, website, or brand guidelines, they required assistance in defining their services, offerings, and market positioning. We began with in-depth industry research to understand where Embrasure could differentiate itself among competitors. Collaborating closely, we helped articulate their niche, define their services, and create a strategic plan for their brand.

Result

BS+A delivered a complete branding package, including brand guidelines, logos, color schemes, typography, and aesthetic design elements. We handled content for their website, ensuring their message was clear and compelling. We designed fully custom wireframes to outline their services effectively and designed/developed a high-contrast, dark-mode website featuring custom iconography, interactive animations, and a seamless user experience. Additionally, we created marketing collateral such as letterheads, business cards, infographics, and pitch decks.