DMA'S
Creating an engagement page for DMAS fans to stay up-to-date with their Mexico tour.
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Creative consultancy Barratt Squires & Associates (BS+A) teamed up with the Australian band DMA'S & FRNDS MGMT to create a new website for their Mexico tour with Louis Tomlinson. The newly launched site, www.dmasdmas.com/mexico/ offers fans tour dates, exclusive merchandise, and subscription options.
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Project Brief
FRNDS MGMT & DMAS required a new website and landing page for the 2024 tour of Mexico with Louis Tomlinson. Following previous conversations, FRNDS MGMT approached BS+A to tackle this project with a very quick turn around of just one-week.
Result
BS+A acquired the branding guidelines and created a full UI/UX design within just 3-days. Following client sign-off the finalised website was developed into Wordpress and was live within one-week of the brief. The site includes features such as subscription opportunities, embedded links to the upcoming live performances and an option for fans to stay engaged through subscription opportunities. The website itself is interactive as BS+A incorporated a feature where the mouse icon would display the letters of the band with movement.
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Key Services and Outcomes
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Website Strategy
- Conducted comprehensive website audit for improvements
- Implemented content restructuring for optimal engagement
- Embedded widgets and media which is relevant to purchasing tickets/merchandise and staying up to date with the band
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